Expertise. Dedication. Results.

With over 35 years of industry specific experience, Burton Homonoff founded Watch Hill Furniture Capital in 2015. Watch Hill Furniture Capital is the company store owners across the country turn to for professionally-run, profitable high-impact events of all shapes and sizes.

We are passionate and focused furniture and rug retailers through and through. We are proud to put real money and real people behind our sales so whether your project involves leveraging your brand, a relocation sale, or a leased rug department, Watch Hill Furniture Capital is the team for you.

Meet Our Founder

A Rhode Island native, retail is in Burton Homonoff’s DNA. He served as the President of Harold’s Furniture, the family store, for 15 years, and then went on to run some of the most profitable high-impact promotional furniture events in the industry’s history. Burton graduated Brandeis University with a BA in Economics and Bryant University with his MBA. He lives in Rhode Island with his family.